National Geographic: Social Conformity

我们的大脑天生渴望融入群体。国家地理在眼科候诊室设置隐藏摄像头进行经典从众实验：面对毫无道理的全体站立蜂鸣声，普通人如何被群体压力迅速同化并内化为自发行为？

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0.0s Take a look at this crowded waiting room. 从众心理学实验：眼科候诊室神秘站立测试
4.0s These people may appear to be waiting for the eye doctor, 从众心理学实验：眼科候诊室神秘站立测试
8.0s but they're actually waiting for the first test subject in our hidden camera experiment. 从众心理学实验：眼科候诊室神秘站立测试
15.0s And here she is, right on time for her 12 o'clock appointment. 从众心理学实验：眼科候诊室神秘站立测试
20.0s Hi. How are you doing? 从众心理学实验：眼科候诊室神秘站立测试
23.0s This woman thinks she's here for a free eye exam. 从众心理学实验：眼科候诊室神秘站立测试
27.0s Have you been here before? 从众心理学实验：眼科候诊室神秘站立测试
28.0s No, it's my first time. 从众心理学实验：眼科候诊室神秘站立测试
29.0s What she doesn't know is that everyone else in this room is working for us. 从众心理学实验：眼科候诊室神秘站立测试
34.0s They'll be with you in just a couple minutes. 从众心理学实验：眼科候诊室神秘站立测试
37.0s Today, we're running an experiment on social conformity, 从众心理学实验：眼科候诊室神秘站立测试
42.0s and the test starts now. 从众心理学实验：眼科候诊室神秘站立测试
46.0s Did you hear that? 从众心理学实验：眼科候诊室神秘站立测试
48.0s These people sure did. 从众心理学实验：眼科候诊室神秘站立测试
59.0s It doesn't take long for our test subject to notice a pattern. 从众心理学实验：眼科候诊室神秘站立测试
63.0s Beep means stand up. 从众心理学实验：眼科候诊室神秘站立测试
65.0s But why? 从众心理学实验：眼科候诊室神秘站立测试
66.0s And if you were in her shoes, 从众心理学实验：眼科候诊室神秘站立测试
68.0s what would you do the next time the tone sounds? 从众心理学实验：眼科候诊室神秘站立测试
71.0s Well, you might think you make your decisions all on your own 从众心理学实验：眼科候诊室神秘站立测试
75.0s when it comes to peer pressure. 从众心理学实验：眼科候诊室神秘站立测试
78.0s All too often, your brain is just following the crowd. 从众心理学实验：眼科候诊室神秘站立测试
84.0s After just three beeps and without knowing why she's doing it, 从众心理学实验：眼科候诊室神秘站立测试
89.0s this woman is now conforming perfectly to the group. 从众心理学实验：眼科候诊室神秘站立测试
95.0s But what happens if we take the group away? 从众心理学实验：眼科候诊室神秘站立测试
100.0s Elaine, please. 从众心理学实验：眼科候诊室神秘站立测试
114.0s Okay, now she's alone. 从众心理学实验：眼科候诊室神秘站立测试
123.0s The crowd is gone, and nobody is watching her except our hidden cameras. 从众心理学实验：眼科候诊室神秘站立测试
128.0s What do you think she'll do? 从众心理学实验：眼科候诊室神秘站立测试
135.0s She's now conforming to the rules of the group, 从众心理学实验：眼科候诊室神秘站立测试
138.0s without the group even being there. 从众心理学实验：眼科候诊室神秘站立测试
140.0s Now, watch what happens when we introduce another outsider 从众心理学实验：眼科候诊室神秘站立测试
144.0s who doesn't know the rules. 从众心理学实验：眼科候诊室神秘站立测试
146.0s Have a seat, and they'll be out in just a couple minutes. 从众心理学实验：眼科候诊室神秘站立测试
148.0s Great. 从众心理学实验：眼科候诊室神秘站立测试
149.0s Thanks so much. 从众心理学实验：眼科候诊室神秘站立测试
151.0s Beep. 从众心理学实验：眼科候诊室神秘站立测试
158.0s Beep. 从众心理学实验：眼科候诊室神秘站立测试
166.0s Why are you standing there? 从众心理学实验：眼科候诊室神秘站立测试
168.0s Everybody was doing it, so I thought I was supposed to... 从众心理学实验：眼科候诊室神秘站立测试
174.0s Beep. 从众心理学实验：眼科候诊室神秘站立测试
179.0s We keep the cameras rolling as more unsuspecting patients arrive. 从众心理学实验：眼科候诊室神秘站立测试
185.0s Beep. 从众心理学实验：眼科候诊室神秘站立测试
196.0s And slowly but surely. 从众心理学实验：眼科候诊室神秘站立测试
201.0s What began as a random rule for this woman has now become 从众心理学实验：眼科候诊室神秘站立测试
205.0s the social norm for everyone in this waiting room. 从众心理学实验：眼科候诊室神秘站立测试
212.0s This tendency for individuals to copy the actions of a larger group 从众心理学实验：眼科候诊室神秘站立测试
217.0s is what we call herd behavior. 从众心理学实验：眼科候诊室神秘站立测试
221.0s It's how we become socialized. 从众心理学实验：眼科候诊室神秘站立测试
224.0s Why even this rebel who wasn't standing for any of this nonsense 从众心理学实验：眼科候诊室神秘站立测试
229.0s Beep. 从众心理学实验：眼科候诊室神秘站立测试
236.0s Eventually joined the ranks. 从众心理学实验：眼科候诊室神秘站立测试